
Dejected by the results of interview Day 1, Joe decided to clean up his act.
Joe was proactive for the first time since he ran his lemonade stand at age 14. He remembered somehow that he liked KMBX, a local radio station. He also remembered his buddy Shawn, who had a marketing internship there and was about to get promoted (does this mean a possible job opening?). Joe looked online for tips on how to write a decent cover letter and updated his resume after getting it reviewed by a friend of his who had a good job.
Joe called up Shawn, who gave him a referral to his boss. Joe had an interview lined up for the next week.
When Joe was interviewed, he found that because he always listened to this radio station since he was a kid, he didn’t need to do much background research. Because Shawn was his good friend and would talk about his job, Joe knew what the job entailed.

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